I designed tools, experiences and systems to promote and support designers, their individual practices and the user-centered design initiative at IBM. Previous projects include IBM Design Thinking, IBM Design Language and research for the Chairman.
To support and strengthen the design initiative at IBM and foster a sustainable, scalable culture of design, I led the research and design of an updated wayfinding system, event installations and on-boarding guide book, etc.
A redesign and reorganization of a small but expanding bakery's software and book keeping to improve consumer, vendor and administrator experiences and provide insight into company performance.
An identity update for Marie's Bakery, to develop a cohesive omni-channel system, improve product and brand recognition and provide flexibility for the expanding business.
Inspired by the wholesome, nourishing ingredients and east asian teas and cuisine, I designed a flexible identity for this emerging granola brand.
Currently I am an Interaction Designer at Method, Inc. in San Francisco, CA.
© Kate Mashek 2016