Design a simple and flexible brand and packaging for an emerging cafe venture. I worked closely with the founder to take her vision from concept to a concrete brand. I was responsible for the brand mark, visual system, competitive analysis, consumer testing, final production and documentation.
Niounola is the introductory brand of a cafe concept. Niounola creates its granola in small batches and combines high-protein ingredients with asian teas and other food items to create really, really good granola. The brand name comes from the founder's last name, Niou, and the product granola, to make Niounola, pronounced nu-no-la.
Wholesome, fresh, and nourished
For the final packaging and design, a translucent bag and white sticker were selected. Texture was added through a light checkered pattern, relaying back to the organization and structure seen in the initial moodboard.
This design was customized further for each flavor, showcasing the color associated with each type of granola. Currently, flavors include Matcha, Chai, Black Sesame and Red Bean.